What’s the fastest way to learn something new, especially something that feels intimidating or out of reach? Find the right guide to show you the ropes. What could you accomplish if you had the right guide by your side, and what makes someone a good guide?
Katie Smith spent her 20s teaching people how to rock climb, cross-country ski, and horseback ride. Today she runs The Marketing Hat, a marketing coaching and strategy business, and applies the lessons and techniques she learned as a guide to give business owners the confidence and skills to tackle their own marketing goals and plans. In this talk, she breaks down how to apply guiding to teaching anything and what to look for in your own guide, no matter what you want to learn.